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Why You Need An Optimal Website Structure For Success
Think of your website in the simplest of senses - as a collection of information about your business. Now, think about the people that you’d like to use or benefit from that information, and consider how you could encourage them to do so; what would you prioritise?...
What is Google Search Console & Why Use It?
Google Search Console is a free tool, designed to show website owners insights about the performance of their domain in search engines. The platform can highlight issues in the way Google understands your content, and it can also pinpoint opportunities to improve your...
7 Essential Steps For Creating A Content Strategy
There are some pretty important considerations that you need to make in order to benefit from a content strategy - and before you ask, no, it’s definitely not as simple as creating the odd blog once every so often! If you want your content strategy to add long-term,...
User Intent In SEO: What Does It Mean & Why Is It Important?
User intent matters in SEO; and it’s actually quite a hot topic at the moment. We’re going to outline exactly what it means, why it’s important, and how you can make sure you’re targeting it in the right way, Plus, we’ll also explain why it’s on everyone’s radar just...
How SERP Analysis Can Inform Your SEO Strategy
SEO is a lot about SERPs - or search engine results pages. This is where the magic happens, as it is the starting point for a significant portion of your organic customers. While they ought to be an extremely important aspect of your SEO strategy, it’s hard to find...
Why Your Business Needs A Content Strategy
If the phrase content strategy sounds a bit illusive to you, we’re here to give you the lowdown on what it is, and how it can benefit your business. From enhanced brand awareness, to growing your bottom line, find out more about how a targeted content strategy can...
Google Updates: Everything Website Owners Ought To Know
Every so often, Google decides that it wants to make its search engine better for users. It sets out to meet this objective by focusing on a particular theme, determining a series of standards, and creating an update to bring its own systems in line with these...
Vanity Metrics: Take These Measurements With A Pinch Of Salt
In the ever-evolving, dynamic landscape of SEO metrics, not all measurements are made equally; and it's crucial to distinguish between the figures that reflect performance, and those that offer a mere superficial sense of accomplishment… we had you for a moment there,...
SEO Strategy Guide For Homeware Retailers
Having a strong presence in search engine results pages is an essential for any business, but we’re about to focus specifically on how this can benefit furniture and homeware ecommerce retailers. From quirky decor brands, to furniture wholesalers, we’re about to lay...
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