by Megan Johnstone | Nov 29, 2024 | SEO, UX
Think of your website in the simplest of senses – as a collection of information about your business. Now, think about the people that you’d like to use or benefit from that information, and consider how you could encourage them to do so; what would you...
by Megan Johnstone | Nov 12, 2024 | Uncategorized
Google Search Console is a free tool, designed to show website owners insights about the performance of their domain in search engines. The platform can highlight issues in the way Google understands your content, and it can also pinpoint opportunities to improve your...
by Megan Johnstone | Nov 5, 2024 | Uncategorized
There are some pretty important considerations that you need to make in order to benefit from a content strategy – and before you ask, no, it’s definitely not as simple as creating the odd blog once every so often! If you want your content strategy to add...
by Megan Johnstone | Sep 24, 2024 | Uncategorized
User intent matters in SEO; and it’s actually quite a hot topic at the moment. We’re going to outline exactly what it means, why it’s important, and how you can make sure you’re targeting it in the right way, Plus, we’ll also explain why it’s on everyone’s radar just...
by Megan Johnstone | Aug 30, 2024 | Uncategorized
SEO is a lot about SERPs – or search engine results pages. This is where the magic happens, as it is the starting point for a significant portion of your organic customers. While they ought to be an extremely important aspect of your SEO strategy, it’s hard to...
