by Megan Johnstone | Nov 5, 2024 | Uncategorized
There are some pretty important considerations that you need to make in order to benefit from a content strategy – and before you ask, no, it’s definitely not as simple as creating the odd blog once every so often! If you want your content strategy to add...
by Megan Johnstone | Sep 24, 2024 | Uncategorized
User intent matters in SEO; and it’s actually quite a hot topic at the moment. We’re going to outline exactly what it means, why it’s important, and how you can make sure you’re targeting it in the right way, Plus, we’ll also explain why it’s on everyone’s radar just...
by Megan Johnstone | Aug 30, 2024 | Uncategorized
SEO is a lot about SERPs – or search engine results pages. This is where the magic happens, as it is the starting point for a significant portion of your organic customers. While they ought to be an extremely important aspect of your SEO strategy, it’s hard to...
by Megan Johnstone | Aug 6, 2024 | Uncategorized
If the phrase content strategy sounds a bit illusive to you, we’re here to give you the lowdown on what it is, and how it can benefit your business. From enhanced brand awareness, to growing your bottom line, find out more about how a targeted content strategy can...
by Megan Johnstone | Jun 21, 2024 | Uncategorized
Every so often, Google decides that it wants to make its search engine better for users. It sets out to meet this objective by focusing on a particular theme, determining a series of standards, and creating an update to bring its own systems in line with these...
