Specialist Content Marketing Agency in Cumbria
Content marketing is all about expertise, exposure, and engagement. This strategy drives users to your domain via high-value, targeted content assets.
What is content marketing?
Content marketing involves creating and sharing targeted digital assets, designed to drive consumer engagement for your business. A content marketing campaign can be a long-term sustained effort, during which you might utilise some of the following formats:
- Onsite landing pages
- Content hubs
- Infographics
- Blog posts
- Educational resources
Why does my business need a content marketing strategy?
A targeted content marketing strategy will help you to stand out online, and it can demonstrate your status as a credible, trustworthy source of information; and this is especially important if you’re already working in a saturated space within your market/niche. Sharing content that users find meaningful value in will also signal to SERPs that you’re an expert in your field – supporting what we call topical relevance in SEO.
This type of organic credibility is what we call an indirect ranking factor, so garnering as much of it as possible will place you heads and shoulders above your competitors.
It will also give any existing Digital PR resource you have lots more to leverage – you’ll be able to target super-relevant, high authority publications with the exact type of content they’re looking for.
What are the main benefits of content marketing?
Increased brand awareness
Content marketing campaigns increase visibility amongst new audiences, helping to develop customer awareness of your business.
Promotes customer loyalty & advocacy
These efforts can even nurture loyalty, supporting your overall customer retention rates.
Helps to grow thought leadership
As content marketing involves sharing educational, informational content, it boosts your business’ credibility as an industry thought leader.
Long-lasting, sustainable authority
As an organic marketing approach, this strategy avoids leaning on paid budgets, developing longer-lasting authority for your brand.
Stand out online with a creative content marketing strategy
We’ve already crafted plenty of compelling content marketing strategy approaches for a range of our clients – contact us today to get your first campaign in the works.