Digital PR Agency Services: Ideation To Outreach
Digital PR is the ‘it girl’ of the organic marketing world, but it’s not a superficial strategy by any stretch. We provide support for all aspects of digital PR campaigns, from initial ideation, to content creation and outreach. The result? Marketing managers don’t have to live in the shadow of that one viral Tik Tok from 6 months ago – phew.
What is Digital PR and how is it different from traditional PR?
While traditional PR functions to secure coverage across old-school platforms such as TV, printed media, and radio, digital PR generates exposure through online outreach – making use of channels such as e-magazines and social media to generate brand visibility.
Digital PR campaigns also lend themselves to a broader spectrum of creativity, whereas traditional approaches tend to be more formal. Ultimately, it boils down to reach – a well-executed digital PR campaign could take your brand places that a traditional approach could only dream of.
Why does my brand need Digital PR?
Think about what makes your business unique, and consider the ways you’ve communicated this to date. If your previous efforts had a limited reach and you didn’t see any meaningful impacts on your key metrics, then you ought to consider digital PR.
Digital PR takes the purpose of your brand and leverages it in creative ways, helping you to build authentic consumer relationships and foster familiarity by positioning you at the forefront.
How does a Digital PR campaign take shape?
Ideation
Every digital PR strategy begins with ideation. This process involves coming up with a series of campaign concepts that relate to the client and their objectives – whether they’re looking for general brand awareness, or if the aim is to showcase a particular service.
Formatting
Our digital PR expert will then select ideas to pursue based on their value as a ‘newsworthy’ piece, choosing the right format for each campaign concept – this could take a few formats, including hero campaigns, press releases, or pieces of expert commentary.
Outreach
Once your concept is packaged up and its supporting content has been refined, we distribute it out across a tailored media list of key contacts and journalists. After outreach, we monitor the exposure gained in the form of backlinks secured.
Reporting
Once we’ve outreached your campaign, we will analyse the coverage secured to create a performance report. This will steer us in the right direction for future campaigns, as it gives us an opportunity to refine our approach based on what worked and what could be improved.
Pivot planning
We include pivot planning in our Digital PR approach as it gives us an opportunity to create value for existing campaign pieces, by incorporating new information or taking a new angle.
Does a digital PR strategy fit within my marketing mix?
Flip the script here – why isn’t digital PR in your marketing mix yet? It complements SEO in the way it can drive organic credibility and increased visibility, and it’s the perfect way to leverage your content marketing efforts. You don’t have to be a new brand looking for initial exposure either – with a dose of reactive thinking and creativity, this tactic will add organic value at any point in your business journey.
Start building awareness with our Digital PR services
Our Digital PR services will position your brand in front of brand new audiences, all while bolstering your SEO efforts. Get started today!