Organic traffic uplift for a major multi-franchise car dealership

Website audit & keyword research

Our website audit established performance metrics, issues, and opportunities across technical, on-page, and off-page SEO. This step showed us where our focus was best placed, and we created a priority-based set of actions to address each area. We supported this step with in-depth keyword research that would inform the actions that followed - we explored seed phrases (both branded and non-branded, local, and long-tail terms).

Campaign audit & benchmarking

We laid out the clients' objectives into four key content marketing campaigns, and we carried out secondary audits of the content within each area. We assessed content accessibility and user value, and the findings served as benchmarks for our strategy for each campaign.

Content recommendations

We utilised the above findings to make informed suggestions on areas (content & on-page SEO) that we could bolster for each focus campaign. For our focus areas, we crafted content strategies based on competitor research, UX analysis, and keyword research, all of which served to increase user friendliness and strengthen the positioning of onsite content hubs. We applied the same approach to the local SEO campaign content.

Monitoring our efforts

We created a bespoke report template to showcase our results to the client, and we monitored visibility growth periodically.