SEO: Health & Wellness Industry
Consumers across all demographics are actively looking for ways to invest in their individual sense of wellbeing, and the health and wellness industry offers no shortage of options. Explore the market and you’ll be met with extensive choice; from vitamins and supplements, to technology-led therapies and digital apps.
Businesses that want to stand out in this space have to find ways to attract, engage and retain their audiences, and a bespoke SEO content strategy could be exactly what you need.
Benefits of content marketing & SEO for health and wellness businesses
To give you a taster of the ways that a long-term SEO strategy could support your business, we’ve summarised some of the most impactful benefits below:
Increasing online visibility
Your customers have to be able to find your business online, and we are here to help you to develop and sustain visibility in search engines.
At the start of every strategy, we carry out audience analysis and keyword research, fusing the findings to determine how searchers are discovering and interacting with businesses similar to yours.
Increased brand trust and credibility
Want your audience to become your customers? They need to be able to trust your brand first.
This principle is even more important within the health and wellness industry, given the diversity and volume of new products and services. A targeted SEO strategy can be used to emphasise key credibility signals.
Boosted brand recognition
Given how many options your customers have, standing out can be difficult if you’re a business in the health or wellness industry.
Over time, your SEO approach can nurture enhanced brand recognition, supported by improved rankings and overall visibility.
Building bespoke SEO content strategies for health & wellness business
Your SEO strategy needs to be as unique as your business if you want to see meaningful value from your investment.
We take a bespoke approach to suggesting actions that will nurture the right kind of growth for your business, and they’re mindful of your wider objectives, too. We’ve helped businesses in the health and wellness space at all different stages – from startups looking to secure investors, to helping established companies to solidify their presence in search marketing.
Shaping your strategy with the values that matter to your wellness business
At the core of every strategy, regardless of the stage your business is at, you’ll find the values and intricacies of your brand and your product or service – as this is what your customer will be most interested in. We take these principles and apply them to your website, taking the form of on-page SEO updates, content marketing or digital PR campaigns. This way, we are able to use the qualities that differentiate your health or wellness business from your competitors to your advantage.
How we can support health and wellness businesses
Site Audits
Not sure where to begin? A site audit is a great starting point. This process involves taking a deep dive into your domain, assessing technical health and reviewing the quality of existing content – as well as laying out a roadmap of opportunities.
SEO Content Strategy
The best kind of SEO content strategies are supercharged with long term value. From giving your biz ways to connect with new customers, retaining key converters, and communicating your purpose effectively, this service is crafted with your objectives in mind.
Digital PR Support
A libra never shies away from the spotlight, and neither should your brand. We can orchestrate ideation processes, and we’ll tailor press releases and landing page content to support your latest digital PR campaigns.
Reporting
Training Workshops
Every day is a school day! We’ve already lead successful 1-1 training workshops and group sessions for businesses of varying sizes with different kinds of in-house teams, and we can cover exactly what you’re looking for – from copywriting basics, to on-page SEO, or PR skills, we’ll devise a program that helps you to get more out of your current resource.
Copywriting Services
Email, social, website – you name it, we do it. From crafting B2B SaaS whitepapers, to creating SEO-driven copy to help your shiny, new website climb up the SERPs, we’ll convey your brand messaging and values effectively through our trusted copywriting expertise.
See more meaningful benefits from search marketing
We’re experts when it comes to SEO for health and wellness businesses – get in touch to arrange a discovery call today.